ZEITLOS SCHÖN – MUSEUM BELLERIVE

Zeitlos Schön

Fashion photography and Museum Bellerive

Museum Bellerive (their homepage is here) is situated at Höschgasse 3 in a nice looking building at the lakeside in Zurich. This museum, being a part of the Museum für Gestaltung, Switzerland’s leading design and visual communication museum, has a lot to offer – interesting exhibitions, reasonable prices, guided tours, spacious historic building. The location is just perfect; the museum is surrounded with beautiful houses, villas and a park.

Some days ago, I was at the Museum Bellerive and had a fun time attending the fashion photography exhibition “Zeitlos schön” (English version – “Coming into Fashion“). This exhibition features more than 100 years of fashion photography from the Condé Nast archives. I took a guided tour (which takes places each Sunday at 2 PM) and enjoyed listening about the history of fashion photography in general and, specifically, theworld famous “Vogue”, which is by the way, 122 years old (!).

I love pictures and the development of the photo industry during the last century fascinates me! I also love fashion and I find it incredibly creative how photographers find the best ways to present designer pieces and how they constantly find new ideas for photographs. As I found out, the role of a model always changes and this exhibition shows it quite clearly. Starting with the first “Vogue” pictures in 1920s and ending with modern ones, I could observe these changes and trends that were influenced by so many social and political factors.

I was so inspired by the exhibition and the pictures I saw, that I bought the book that was published on the occasion of this exhibition “Coming into Fashion. A century of photography at Condé Nast” (which includes 208 illustrations!) at theshop just at the museum’s entrance. The book is amazing and it is nice to have it on my coffee table and get inspired from time to time by leafing through it.

The exhibition runs in Museum Bellerive until 19.10.2014 so hurry up. If you fancy fashion – it is definitely the event for you!

Baron Adolf De Meyer American Vogue, 1921
Baron Adolf De Meyer American Vogue, 1921
Norman Parkinson Glamour, 1949
Norman Parkinson Glamour, 1949
Clifford Coffin, Glamour, 1951
Clifford Coffin, Glamour, 1951
Peter Lindbergh Italian Vogue, 1989
Peter Lindbergh Italian Vogue, 1989
Vogue issues
Vogue issues
Museum Bellerive
Museum Bellerive
Book - Coming into Fashion
Book – Coming into Fashion

Yours truly,

Darya

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