At the Dior Party during the 14th Zurich Film Festival 2018 the new perfume JOY by Dior was launched. The guests had the chance to try the Dior MakeUp line and had fun in the skilfully decorated Frauenbad in Zurich – a public bath just in the city center.
The new fragrance is a direct descendent of this ideal, promising to embody happiness in the luxury of an original, never-forgotten glamour. It is a new declaration of love for life. It is an untold story, an expression of ourselves, and a gift to women. It is as though Christian Dior stood before us once again, now saying, with equal parts goodwill and conviction: “Make me a perfume that smells of joy!”
Photos: David Biedert Photography
