On April 22, 2026, Zurich became a hub for forward-thinking dialogue as The Future Summit by TheNewNow, born out of the Swiss Deluxe Hotels Media Summit, gathered 350 senior professionals and thought leaders at the premium coworking Headsquarter Zürich. Founded by Evelyn Gorgos, the event brought together voices from luxury, hospitality, the watch industry, finance, healthcare, the creative industries and media, all exploring one central question: Are we ready for what comes next?
Structured across four key tracks – Media, Business, AI and New Work – the summit featured over 100 sessions, including keynotes, workshops, panels and roundtables. The open format allowed participants to shape their own experience, encouraging dynamic exchange and meaningful conversations throughout the day.
Among the speaker highlights were Prof. Dr. Felicitas Morhart, who spoke about relevance and emotional connection in the luxury space, Gaudenz Looser, who emphasised that “content needs intention,” and Toan Ly from Six Senses, who brought a more human perspective with the reminder to “listen to your body.” These diverse insights reflected the broader theme of combining innovation with authenticity.
Darya von Bergen, founder of SwissGlam, had the pleasure of presenting a breakout session on content creation and influencer relations in luxury hospitality.
More than a conference, The Future Summit created a space for real connection – where ideas, perspectives and people came together in an open and engaging setting.
Save the date: The next edition of The Future Summit TheNewNow will take place on April 22, 2027.
