A new fashion destination has arrived on Zurich’s Bahnhofstrasse. PKZ celebrated the opening of the first PAULINE Shop-in-Shop at its PKZ WOMEN flagship store with a cocktail evening, welcoming guests from the worlds of fashion, media and content creation to discover the new space and collection.
Launched three years ago as the “soeur de PAUL,” PAULINE has quickly developed into one of the three strongest brands within the PKZ portfolio. Created by the PKZ in-house design team, the label brings together effortless French chic and the clean, relaxed aesthetic of Scandinavian style. Contemporary basics, feminine accents, modern silhouettes and quality materials form the foundation of collections designed for a stylish everyday wardrobe.
Until now, PAULINE was integrated into the multibrand selection at PKZ. The new Shop-in-Shop gives the label its own dedicated fashion world within the trend department of PKZ WOMEN. Light blue tones and pale wood define the interior, creating a fresh and contemporary setting for discovering the latest pieces and curated looks.
The Zurich opening marks a new chapter for PAULINE, with another Shop-in-Shop also launching at PKZ in Bern. The new Zurich space can now be discovered at PKZ WOMEN on Bahnhofstrasse 88.
