The 13th edition of Mode Suisse in February 2018 was more than exciting, colorful and reinvented. Due to changes in the organization, while several identical shows were running, the reach was extended to more than one thousand guests. Another novelty of this edition was showroom-like presentations of the collection after the show: where every designer could express its brand identity by presenting the clothes both on the models and clothes rail, as well as by giving the presentation space its individual style that reflects the mood and the message of the collection. Mode Suisse, directed and produced by Yannick Aellen and Nicolas Eberhart gives newcomers and already established Swiss designers the chance to present to the national and international audience their work and serves as a platform for connecting the labels with business and private clients and media.
The following brands presented their new creations at the runway shows in Zurich:
- Collective Swallow (Basel/Berlin)
- Garnison (Porrentruy)
- Head – Genève Julia Heuer (Stuttgart)
- Lyn Lingerie (Zurich)
- Mourjjan (Zurich/Mykonos)
- Rafael Kouto (Losone/Paris)
- Weer (Zurich)
- After Work Studio formerly known as Wüthrichfürst (Basel)
Mode Suisse will again be present during the Paris fashion week as “DACH Showroom”, together with the Austrian Fashion Association AFA and Berlin Showroom.
Photos by: Alexander Palacios