From legendary alpine spectacles to internationally renowned cultural highlights, Switzerland is home to some of Europe’s most prestigious annual events. These premium occasions bring together luxury, culture, networking and unforgettable experiences. Discover SwissGlam’s edit of the top annual events that define Switzerland’s lifestyle scene.
The Snow Polo World Cup St. Moritz is the world’s most prestigious snow polo tournament, held annually on the frozen lake. It brings together top international teams, luxury sponsors and thousands of spectators. The event has become a defining highlight of Switzerland’s premium winter events calendar.
Set on the frozen Lake St. Moritz, The I.C.E. (International Concours of Elegance) brings some of the world’s most beautiful classic cars into an unforgettable alpine setting. The event attracts international collectors, car enthusiasts and the luxury jet-set. It’s where automotive art meets St. Moritz chic.
Set against the dramatic Engadin backdrop, White Turf brings thrilling horse races and skijoring to the frozen Lake St. Moritz. Champagne lounges, fashion and high society make it as much a social event as a sporting one. It’s where sport, style and St. Moritz glamour meet.
Watches & Wonders Geneva is the world’s leading luxury watch fair, bringing together the most prestigious watch brands and collectors in Switzerland. It sets the tone for global horology trends and new releases each year. The event is a key highlight of the international luxury and watchmaking calendar.
Art Basel is one of the world’s most prestigious contemporary art fairs, founded in Switzerland and attracting leading galleries, collectors and institutions from around the globe. It transforms Basel into an international hub for art, culture and high society. The fair is a cornerstone of the global art calendar and a defining moment for Switzerland’s premium cultural scene.
The Montreux Jazz Festival is one of the world’s most legendary music festivals, set on the shores of Lake Geneva. It attracts internationally renowned artists, music lovers and a stylish global audience. The festival blends musical excellence with Riviera glamour, making it a highlight of Switzerland’s summer social calendar.
The Omega European Masters is a leading European Tour golf event held annually in Crans-Montana. It features top-ranked international golfers competing in a unique alpine environment.
The Zürich Film Festival is one of Switzerland’s leading international film events, bringing global cinema to the heart of Zurich. It attracts renowned filmmakers, actors and an international audience. The festival has become a key meeting point for film, culture and high-profile premieres in Switzerland.
