This past weekend, Zurich’s iconic Opera House transformed into a spectacular stage for Overdress! 2025, the city’s grand costume festival. With nearly 2,000 guests in extravagant and imaginative disguises, the…

 The International Concours of Elegance (I.C.E.) 2025 was a dazzling showcase of sophistication and enthusiasm. The event transformed the stunning frozen lake in the Swiss Alps into an exclusive platform for…

The White Turf St. Moritz racing series concluded in spectacular fashion, drawing more than 13,000 spectators to the frozen Lake St. Moritz on the final race Sunday. Fans were treated…

Paris offers endless possibilities, but some experiences truly stand out. From world-class shopping and gourmet delights to fairytale escapes, here are a few unique activities to make your next Parisian…

Zurich’s luxury hotel scene welcomes a refreshed icon—Alden Splügenschloss Zürich. Nestled in the elegant Enge district, this historic five-star boutique hotel has reopened its doors after an exquisite redesign, blending…

Luxury, Nature, and Culinary Excellence at Hotel Giardino MountainFor those who truly know St. Moritz, the Hotel Giardino Mountain offers an exclusive blend of refined luxury and Alpine authenticity. Perched…

Luxury & Adventure in St. MoritzSt. Moritz is the heart of winter glamour, offering world-renowned events like Snow Polo, the ICE Festival, the Gourmet Festival, and the legendary White Turf…

The largest photography exhibition in Switzerland photoSCHWEIZ takes place at the Kongresshaus Zurich from 7 to 11 February 2025. More than 250 national and international photographers present their latest works,…

For 45 years, Swiss brand Fabric Frontline has been synonymous with exquisite silk craftsmanship. Now, they are embracing a vibrant new chapter, infusing even more color and beauty into their…