Baselworld 2016

I was delighted to attend the Baselworld 2016 press conference and opening days of the exhibition. I consider this exhibition to be very important and unique in the jewellery and watch industry in general and here are some reasons why:

  • It is a great platform not only for world famous and well established brands, but also for creative newcomers in the industry and for large and small watch and jewellery brands
  • Business and networking opportunities at the fair are enormous and the media impact is very strong
  • Since brands present their new collections and recently launched products, it is great to be the first to see the upcoming trends and new fashion styles of the year
  • The export value of Swiss watches is by far the highest in the world. Swiss watchmaking has grown by more than 60% since 2010
  • Baselworld is focused on quality over quantity and has developed from a European trade fair to a world trade fair in just a few years
  • Baselworld attracts 150 000 visitors from more than 100 countries and 1500 brands exhibit their creations

Please find pictures below of my personal favorites from among the novelties I discovered during Baselworld 2016 while attending media conferences and events held by the leading Swiss luxury watch brands.

Here you can find my post from last year about Baselworld.

Baselworld 2016

Baselworld 2016
Basel Exhibition Hall