Founded in 2019 by Marco Makaus, The I.C.E. St. Moritz (International Concours of Elegance) has reimagined the classic concours format by bringing rare automobiles onto the frozen surface of Lake…
Finals’ Day at the 41st Snow Polo World Cup St. Moritz was far more than just three matches — it was one of the most glamorous highlights of the Alpine…
Mercedes-Benz brought a new dimension of performance and luxury to Zurich with “Chasing Limits”, a high-energy event for the upcoming all-electric Mercedes-Benz CLA. The venue alone set the pulse: the…
On August 24, 2025, Gstaad once again became the glamorous epicenter of the Alpine summer as the 28th Hublot Polo Gold Cup unfolded against the breathtaking backdrop of the Bernese…
The International Concours of Elegance (I.C.E.) 2025 was a dazzling showcase of sophistication and enthusiasm. The event transformed the stunning frozen lake in the Swiss Alps into an exclusive platform for…
The White Turf St. Moritz racing series concluded in spectacular fashion, drawing more than 13,000 spectators to the frozen Lake St. Moritz on the final race Sunday. Fans were treated…
Against the breathtaking backdrop of the Bernese Alps, the 27th edition of Europe’s highest-altitude polo tournament Hublot Polo Gold Cup unfolded from August 23rd to 25th. Held at the Gstaad-Saanenland…
White Turf St. Moritz celebrated 117 years of international horse racing on the snow this year, as is tradition, spread out over three race Sundays. Over 45 horses from four countries…
Over 25,000 spectators flocked to the Polo Village, immersing themselves in the exclusive ambiance of the VIP tent and basking in the sunshine-drenched stands during this glamorous Snow Polo World…