Iouri Podladtchikov “Rich & Famous” Ibis Campaign

In June I attended an exclusive photo exhibition “Rich & Famous” featuring Olympic snowboarding champion and photographer Iouri Podladtchikov at the Ibis Zürich City West. Art and snowboarding have been part of Iouri’s life since early childhood. He spends every spare minute working at improving his photography skills and techniques.

The main idea of the “Rich & Famous” campaign is the promise made by Ibis to offer more comfort, design and services at attractive prices. Iouri’s task was to photograph the four winners of the online casting of the local magazine “20 Minutes” (Valeria Hübscher, Cyril Müller, Gaëtan Granges, Sabine Brülhart) and showcase Ibis’ innovation. The modernisation of the brand includes, above all, cosy, new bedrooms with a modern look, warm colors and Ibis’ system “Sweet Bed” that provides high sleeping comfort, stylish lobbies and additional services.

I enjoyed the exhibition, Iouri Podladtchikov photography and the fresh new look of the well-known hotel chain. I really liked the fact that Iouri chose fresh flowers to be a central theme of this photo series. Since Iouri’s mother tongue is Russian as well I had fun talking to him about his works in my mother tongue. 🙂

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