The third edition of Designer Days Privé, co-initiated by Swiss-Korean designer NINA YUUN and Darya von Bergen, founder of SwissGlam, once again highlighted the vibrancy and creativity of Swiss fashion. Hosted at the YVY Store in the heart of Zürich, the two-day event brought together a curated selection of designers and labels including YVY, Pavé Pavé, Anna Nia, Arabella Miller, Sarah Schaer, Louis Origine, and NINA YUUN.
Held in friendly partnership with Mode Suisse—which had taken place just days earlier and featured several of the same designers—the event offered an intimate continuation of the Swiss fashion conversation, moving from the runway to a direct exchange with customers.
Friday – VIP Apéro & Designer Talks
The opening evening welcomed invited guests and fashion lovers to a lively Apéro. Guests enjoyed beauty touch-ups by Anastasia Beverly Hills, natural wines from Terravigna, specialty teas by Studio Sayu, and a presentation of vintage jewelry from Kapels Jewelry. Thoughtful support from Skin Atelier added an extra touch of refinement. The evening’s highlight was an engaging exchange between designers and guests, offering insights into the creative processes behind the collections.
Saturday – Exclusive Shopping
The second day was dedicated to discovery and shopping, with all participating designers present in-store. Visitors were able to explore the collections firsthand, receiving styling tips directly from the creators in an atmosphere of exclusivity and personal connection.
Impact & Vision
With strong sales and notable media attention, this third edition confirmed Designer Days Privé as an essential launchpad for Swiss design talent. In his address, Mode Suisse director Yannick Aellen underlined the importance of bridging the gap between designers and consumers, ensuring the conversation continues long after the runway.
At its core, Designer Days Privé embodies the vision of NINA YUUN and Darya von Bergen (SwissGlam): to create a collaborative cultural platform where designers and customers meet, exchange, and inspire each other. Beyond shopping, it is about building sustainable relationships, celebrating creativity, and fostering a deeper appreciation of Swiss fashion.
Photos: Anastasia Diadio
