Last week marked another milestone in celebrating Swiss fashion and creativity: the second edition of Designer Days took place on 21 June 2024 at the VN Residency in Zürich. The event showcased the talent of the Swiss-based designer labels ARIENNE BIRCHLER, Kienast, Moya Kala, NINA YUUN, and Pavé Pavé.
Organized by Nina Yuun, Swiss fashion designer and founder of NINA YUUN, and Darya von Bergen, a lifestyle influencer and founder of SwissGlam, the Swiss fashion designer pop-up event Designer Days is a future-forward, efficient fashion platform that brings together local designers and fashion-enthusiastic consumers.
The event offered an intimate setting to meet designers in person and shop selected collection pieces in a relaxed atmosphere. DJ Sophie Z beats, designer interviews on stage, Terra Vigna wine and Max Chocolatier chocolate tasting, giveaways, an Anastasia Beverly Hills make-up corner, photo moments, styling sessions, and interaction with the local creative community also contributed toward making the evening truly memorable.
Designer Days seamlessly integrated traditional fashion platforms, the emotional impact of fashion shows, the commercial dynamics of trade fairs, and the convergence of the press and the creative community, all into one cohesive event.
About our designers:
Arienne Birchler: Arienne Birchler redefines beauty with unique fabrics, textures, and color schemes, emphasizing form, texture, and proportion. Her designs showcase refined craftsmanship and effortless elegance for the contemporary woman.
Pavé Pavé: Founded in 2024, Pavé Pavé blends Parisian fashion with Zurich craftsmanship, inspired by the founder’s experience at MAISON CHLOÉ and MAISON CARVEN. The A/W 24 collection features 1950s-inspired silhouettes, asymmetric dresses, chic blouses, and handmade fabric roses.
Kienast: Founded in 2020 by Ladina Kienast, Kienast creates playful yet clean-lined clothing for everyday and special occasions, handcrafted in Switzerland. The brand emphasizes sustainability, sourcing natural and leftover fabrics, and producing locally in Mendrisio.
Moya Kala: Moya Kala epitomizes elegance, minimalism, and dignity with high-quality, fair body basics and loungewear. The brand focuses on sustainability and social responsibility, using recycled and eco-friendly materials.
Nina Yuun: Nina Yuun offers timeless, relaxed elegance, blending Swiss precision with Korean artisanal techniques. Designed in Burgdorf, Switzerland, and produced in small family businesses, the brand uses GOTS-certified and globally recycled materials.
