In September 2022, the Swiss fashion show Mode Suisse celebrated its new format, Mode Suisse & Friends, at the Kunsthaus Zürich (Zurich Art Museum). The two distinct shows artfully presented the latest juried Swiss fashion labels, enhanced by looks from Mode Suisse’s Friends from local retail boutiques, fashion schools and young and established Swiss brands. In addition, participants introduced their designs in the accompanying showroom and shop.
In the imposing Foyer Walter Haefner of the Zurich Art Museum Chipperfield Building, the participants presented their catwalk looks in two incredible shows.
Zurich-based label QWSTION (friend) kicked off the first show with its sustainable, plant-based bags.
Next up, NOMADISSEM’s (juried label) seventh modular collection showed versatile, luxurious pieces, inspired by Slim Aaron’s famous “Women” for SS/23.
Fashion school HEAD – Genève (friend) was represented by Adeline Rappaz and Sophie Fellay.
While Rappaz’s couture collection, “The time of Dreams”, was inspired by 1980s punk and 1950s couture, Fellay debuted a delightful playsuit collection focussing on joyful lightness.
Atelier 1985 (friend) showed timeless, non-seasonal looks for urban women inspired by Peter Lindbergh’s photographs of power-suited 1990s supermodels.
BERNINA (friend) teamed up with designer Irène Münger (friend) for BERNINA FASHION LOOKS to create a collection of seven sew-at-home pieces inspired by textile designer Kaffee Fassett’s floral patterns. With “più blu quasi oro or 15 ways to hide yourself from CCTV”, Amorphose continued to experiment with fabric and shape, reflecting on René Magritte’s Surrealism and oneiric tales of absolute reality.
Renowned boutique BONGENIE GRIEDER (friend), presented its newest F/W 2022 pieces to the Swiss fashion scene, paired with young Geneva label LARMA’s (juried newcomer) dazzling sunglasses in their first eyewear collection, “GENESIS”. Finally, the first show was closed by Sarah Bounab (juried newcomer), last year’s HEAD-Genève alumnus, who once again impressed the audience with fresh silhouettes, metal details and upcycled leather future evening wear.
The second show was opened by Jacqueline Loekito’s (juried label) latest collection, “All we ever wanted was everything”, featuring bold-coloured cut-outs and dominant shapes, inspired by Jessica Backhaus’ photography. DOING FASHION Basel, ICDP HGK FHNW (friend) was represented by its Master’s and Bachelor’s students, presenting a fresh take on what fashion can do now and what it can do in the future responsibly and sustainably.
VESTIBULE stores (friend) brought Parisienne chic to the catwalk with curated looks from the Zurich store’s seasonal selection. For MOURJJAN’s latest couture collection, “Utopia”, designer Roland Rahal worked with veteran Lebanese fashion craftsmen and women for ten months – blending Lebanese heritage with a modern Western twist.
The show was closed with NINA YUUN’s (juried label) collection, “Simulated Earth”, which reflected on an enhanced concept of reality and the image of nature while it simultaneously fades away on digital screens.