The Swiss luxury brand unveils its first and only flagship store worldwide at the historic Weinplatz.
Swiss heritage brand ZIMMERLI has opened its new flagship store at Weinplatz 10 in Zurich, introducing its concept, the “House of Private Luxury.”
Located in the former Hotel Schwert, which once welcomed illustrious guests including Wolfgang Amadeus Mozart and Giacomo Casanova, the boutique combines Swiss craftsmanship, contemporary design and a welcoming atmosphere inspired by an elegant private residence.
The opening marks a new chapter for the brand, founded in 1871 by Pauline Zimmerli, following its rebranding in May 2026 under the philosophy of Private Luxury.
The flagship presents the complete ZIMMERLI universe for women and men, featuring premium underwear, sleep-to-lounge wear, ready-to-wear, timeless essentials, seasonal collections and limited editions.
A special window installation celebrates the brand’s Swiss heritage and Zurich connection, highlighting the limited-edition Züri Boxer.
As ZIMMERLI’s only flagship store worldwide, the new boutique offers a distinctive destination for those who appreciate exceptional materials, timeless style and Swiss craftsmanship.
ZIMMERLI Flagship Store
Weinplatz 10, 8001 Zurich
