On April 22, 2026, Zurich became a hub for forward-thinking dialogue as The Future Summit by TheNewNow, born out of the Swiss Deluxe Hotels Media Summit, gathered 350 senior professionals…
Watches and Wonders Geneva 2026 once again confirmed the city’s status as the world capital of watchmaking, delivering a record-breaking edition that went far beyond a traditional industry event. Welcoming…
Set against the iconic backdrop of the Matterhorn, Zermatt Unplugged 2026 once again transformed the alpine village into one of Europe’s most unique music destinations. Over five days, the festival…
The luxury Italian Cashmere brand Falconeri presented its Cashmere Yoga capsule collection in Zurich, offering a new perspective on refined leisurewear shaped by movement, comfort and timeless Italian elegance.The event,…
Thirty years of Art on Ice - and the anniversary edition proved once again why this iconic production remains one of Switzerland’s most powerful live experiences. Under the motto “Against…
Founded in 2019 by Marco Makaus, The I.C.E. St. Moritz (International Concours of Elegance) has reimagined the classic concours format by bringing rare automobiles onto the frozen surface of Lake…
The iconic Canadian luxury outerwear brand Canada Goose has officially opened its new store on Zurich’s historic Münsterhof square, adding a premium winter fashion destination to the heart of the…
From legendary alpine spectacles to internationally renowned cultural highlights, Switzerland is home to some of Europe’s most prestigious annual events. These premium occasions bring together luxury, culture, networking and unforgettable…
Finals’ Day at the 41st Snow Polo World Cup St. Moritz was far more than just three matches — it was one of the most glamorous highlights of the Alpine…