Glam It Up Apero with SwissGlam

The two-day exclusive event, Glam It Up, invited guests to discover local, upcoming fashion, home design, and fine jewelry brands at the Le Salon Francais of the Hotel Baur au Lac in Zurich. 

Guest speakers hosted talks on how to prepare yourself and your home for the holiday festivities. The guests were invited to enjoy the pre-Christmas shopping in the ambiance of the chic hotel premises with a drink, getting to know brand owners and participate in raffles featuring surprise gifts from Caudalie, ARVI Wines, and Biologique Recherche. 

The initiators of the event were Fabiana Montagna Anauate from Alma Home and Marcela Tanajura Barbosa from Blended. Friday evening cocktails were hosted by Darya von Bergen from SwissGlam. 

Blended. is an online fashion concept store that features hand-picked brands from South American and Swiss designers.

Alma Home is a unique home décor brand, centering on table accessories crafted with semi-precious stones, elegant, waterproof embroidered placemats, and exclusive decor items.

Participating brands are mostly represented online and do not have physical stores, which makes such events an exclusive shopping experience for them and the guests.

Breederland, by Fabienne Breederland, is a hat store featuring pieces all handmade in Switzerland.

Urart: handcrafted luxury jewelry & objects.

DLASU by Pelin Şahin: handcrafted, unique jewelry.

Schoggi Bar: high-end, handmade, international, and heirloom chocolates directly from the atelier in Zollikon.

Natural Nuance: functional and durable accessories crafted from consciously sourced materials.

Nort: sustainable, high-quality business clothing made in Europe.

Harper: seasonal cashmere knitwear collections: cable-knit pullovers, scarves, and beanies with a pop of color.

Photos by Anastasia Diadio

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