On the beautiful shopping street in Zurich old town Italian women’s fashion label LIU JO opened its first store in Switzerland at Rennweg 26 Zurich.
The opening party gathered media, influencers and fashion appreciators on the warm September evening. The great event was accompanied by the tunes of the Swiss DJ Tanja La Croix, a bar with Aperols just inside the store, newly arrived LIU JO fall collection and a fun crowd.
The store can boast of the generous sales area of around 150m2 spread over a single floor. The interior of the new store reflects the atmosphere of Italian boudoirs at the beginning of the last century and provides a wonderful shopping experience. The boutique contains the entire Liu Jo range, including the main lines of the brand – with a special focus on the worlds of White Label, Blue Denim, Knitwear, Sport and Accessories, alongside Gold Label, Black Label, Les Plumes and the shoe collection.
The Liu Jo brand, a brilliant and creative intuition of Marco Marchi, was founded in 1995 in Carpi, the knitwear district par excellence in Italy. The brand’s creative philosophy emphasizes the natural femininity and beauty of each woman with a glamorous style that can be interpreted individually.
Photos by Sparkle PR