Maurice de Mauriac 25 Years Street Party x Crimer

On the 2nd of July 2022 the Swiss watch brand Maurice de Mauriac celebrated its 25th anniversary. Brand’s founder Daniel Dreifuss and his two sons, Massimo and Leonard, who took over the brand’s management, chose a creative way to celebrate and took the jubilee party to the streets of their native city of Zurich. The family called the event «Street Jubilee Festival» and gathered friends, brand ambassadors, clients, vintage car owners, racers and partners on Tödistrasse, in front of the Atelier, the heart of the Maurice de Mauriac.

The guests of the Zurich-based family business traveled back in time, following Maurice de Mauriac’s roadmap and milestones over two decades, laughing, dancing and honoring all together both the past and future of the world of Maurice de Mauriac watches.

The anniversary watch the «Automatic Modern Jubilee Edition Zurich Date» designed as a tribute to the future was presented during the event.

Drinks and street food, retro cars and great company made the summer evening very special. The highlight of the party was the live performance of the friend of the brand – Swiss synth-pop singer CRIMER, who entertained the crowd, performing hits from his recent album “Fake Nails” as well as his older songs – one of which was warmly greeted by the Dreifuss brothers – namely “Brother Love”. 

Philipp Müller was in charge of the colorful photos moments.

Maurice de Mauriac founders Daniel Dreifuss and his sons Massimo and Leonard
Crimer and Darya von Bergen
Massimo and Leonard Dreifuss