Swiss fashion label QWSTION, famous for its multifunctional unisex bags, was launched in 2008. The label is designed and developed in the studio in Zurich. So no wonder QWSTION was created to accompany people living in the modern urban environment and willing to be flexible in their everyday life. I like the fact that this brand questions the norm of the one single way of using a bag and for one occasion only. QWSTION fills the gap between fashion and functionality, sport style and casual classics.
I am quite often on the go with my laptop and it is important for me to have a bag that is both stylish and practical. It is possible to carry QWSTION bags in various ways, as a shopper, tote, or backpack. The other pleasant thing to know is that the bags are made of environmentally friendly materials.
Photos were taken in the urban area of Zurich – Europaallee and in the nice restaurant & bar NEO that in the evenings turns into a cool place to enjoy DJ beats. I love the interior and beautiful bar of the place and its urban but relaxed flair.
The bags can be purchased online or in the concept store «QWSTION invites» in Zurich where QWSTION is combined with other designers and brands with the similar style and philosophy.
Photography by: Elisa Hutter make up & style by: ulkabarabulkastyle