Journée Internationale du Marketing Horloger 2017

Share on email
Share on whatsapp
Share on facebook
Share on linkedin

December 2017 marked the 21st International Watchmaking Marketing Symposium (JIMH: Journée Internationale du Marketing Horloger), where the main players of watchmaking marketing met to discuss and exchange information on the topic «Marketing… Digital Intelligence». The event was an excellent opportunity to learn more about data collection and interpretation, with topics ranging from “big data” to “big intelligence”.

Through social media, blogs and websites, companies today generate many contacts. To better understand this information, experts from the digital world discussed the collection, processing and interpretation of data in order to make the best possible marketing decisions.

Among the participants of the round tables were representatives of such companies as IBM, Omega, TAG Heuer, Longines, Jaquet Droz, Zenith, Bulgari Watches, Parmigiani Fleurier etc.

I had the honour of being part of the conference as a representative of my blog SwissGlam and participated in the round table “Les Outils En Vogue” about social media and influencer marketing. Other participants on stage were:

  • Raphael Ly, Fondation de la Haute Horlogerie
  • Thierry Huron, The Mercury Project
  • Eric Lecluyse, editor in chief of l’Express/L’Impartial and arcinfo.ch
  • Morgane Schaller, Swiss blogger from the French part of Switzerland

The discussion of our group focused on the life of a Swiss influencer, the ways to be distinguished from the competition and conditions of brand partnerships. We also touched upon interaction with followers, community engagement, promotion tools, and social media strategies used both by the bloggers and by luxury watch brands. I was glad to answer questions and share my knowledge in online marketing, of which I have more than 5 years experience, as well as my 3,5 years of experience being a Swiss blogger.

Surely there are challenges in the ever-changing digital world, and the watch industry is in the process of finding its own way to stay up-to-date whilst remaining exclusive and traditional.

Such events allow industry specialists to discover new ways of marketing solutions, discuss their relevance and efficiency and learn from others. A book summarizing the Watchmaking Marketing Symposium 2017 will be available in fall 2018.

Photos: JIMH

Related articles

It was a great cocktail reception that I organised with Piaget for my readers at the elegant Piaget boutique on Bahnhofstrasse in Zurich in April! I decided to provide my…

The updated Baselworld edition 2018 was shorter, had fewer exhibitors (650 brands) but was still insightful. It is as before an important meeting point of partners, elite customers, international retailers, watch collectors…

The Salon International de la Haute Horlogerie (SIHH) that took place for the 28th time in mid January 2018 in Geneva and has heightened its standards and expanded its scale by digitizing. This…

The 27th edition of SIHH - Salon International de la Haute Horlogerie takes place at Geneva’s Palexpo in January 2017 and for the first time in history of the event…