Ciroc Ultra Premium Vodka invited me once again to celebrate their “On Arrival” campaign, this time in Montreux, located in the French part of Switzerland. The famous Montreux Jazz Festival was also being held at the time. Bloggers and Swiss media representatives were invited to a media event held at a lovely suite in the Hotel Royal Plaza, which is right by the lakeside in the city center.
There we learned a lot about vodka, including how Ciroc vodka is produced from French grapes, the various ways to drink vodka (room temperature or ice cold), as well as different cocktails that can be crafted using vodka. After cocktail tasting and chit-chatting, we were invited by Ciroc to the Jazz festival and enjoyed some international food that could be bought along the lake. There were stages outside playing live music, and the atmosphere of the festival was very relaxed. The highlight of the evening was the live performance of the Irish singer Damien Rice in the Stravinski auditorium. We had a lot of fun that evening.